MARKETING PRINCIPLES PROJECT

Higher National in Business
Device Number and Title
Commence Date
Project Due Date
Assessor Name
Unit 4: Promoting Principles
Drive, 16 2015
April 12, 2015
Qamar Riaz
Task No
Project Title
01
Understand the strategy and means of marketing &
Concepts of segmentation, focusing on and setting
A. The assignment envisages process of marketing and
marketing positioning. The Dunkin Donut case scenario
will assist the students to know and check out further
the importance of marketing orientation for an
organization.
N. The project encompasses the concepts of
marketing environment, segmentation, targeting and
setting and the role of internet marketers in specific buying
behaviors. Students are expected to use suited
examples, give reasons and justifications to aid
their answers in their very own words.
Task Brief
Portion A
Task Task / Description:
1 . Define Advertising. What is marketing process since set out in the text publication. Explain the different elements of advertising process. ( LO1; Assessment Criteria 1 . 1) installment payments on your Select a business of your choice, recognize the advertising orientation that focuses on and evaluate the rewards and costs of the promoting orientation to get the selected organization ( LO1; Assessment Criteria 1 . 2)
3. The Dunkin' Doughnut Case: ( LO1; Examination Criteria 1 . 2) For over 50 years, Dunkin' Donuts has offered clients throughout the United States, and around the community, a consistent knowledge – precisely the same donuts, the same coffee, similar store décor – every time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin' Dawgs in addition to the outdated standbys, dedicated customers argue that it's the espresso that sets Dunkin' Donut apart. To hold customers returning, the cycle still relies on the menu that owner Bill Rosenberg crafted more than 50 years ago.
one particular
The company is very concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin' Donut's " Tree-to-Cup” program keep an eye on the improvement of its coffee beans from your farm to the restaurant. The effect? Dunkin Donuts sells more cups of coffee than any other store in the United States – 30 cups of a second, almost one billion cups annually. Building on that success, the corporation plans to more than double its current number of stores, amassing 12-15, 000 franchises by the yr 2015. --
What advertising orientation does Dunkin Donut follow here and how come? Give causes and reason
Learning Outcome/s achieved inside the assignment:
By completing this project successfully, trainees will achieve the following learning outcome: Learning Outcome
LO1 Understand the concept and process of
marketing
Evaluation Criteria
1 . 1 clarify the various elements of the promoting
process
1 ) 2 assess the benefits and costs of a marketing
orientation for a selected organisation
Grading Criteria
MOVE
The student will be awarded a PASS level if
he achieves almost all assessment requirements
MERIT:
The student will be honored a Worth grade if
he/she
The learners proof shows pertaining to:
M1 Discover and apply strategies to find
appropriate alternatives
DISTINCTION:
Students will be awarded a Difference
• powerful judgements have already been made
• complex problems with more than one adjustable
have been discovered
• a powerful approach to study and research has
been used
The scholars evidence shows for:
a couple of
• findings have been arrived at through
synthesis of tips and have been validated
D1 Make use of critical expression to evaluate individual work • the validity of outcomes has been evaluated using and justify valid conclusions
identified criteria
• self-criticism of approach happened
• reasonable improvements have already been proposed
against defined features for success
quality if he/she
Part W.
Assignment Activity / Explanation:
1 . Choose a business which may be one of particular interests to you...
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