Higher National in Business

Device Number and Title

Commence Date

Project Due Date

Assessor Name

Unit 4: Promoting Principles

Drive, 16 2015

April 12, 2015

Qamar Riaz

Task No

Project Title


Understand the strategy and means of marketing &

Concepts of segmentation, focusing on and setting

A. The assignment envisages process of marketing and

marketing positioning. The Dunkin Donut case scenario

will assist the students to know and check out further

the importance of marketing orientation for an


N. The project encompasses the concepts of

marketing environment, segmentation, targeting and

setting and the role of internet marketers in specific buying

behaviors. Students are expected to use suited

examples, give reasons and justifications to aid

their answers in their very own words.

Task Brief

Portion A

Task Task / Description:

1 . Define Advertising. What is marketing process since set out in the text publication. Explain the different elements of advertising process. ( LO1; Assessment Criteria 1 . 1) installment payments on your Select a business of your choice, recognize the advertising orientation that focuses on and evaluate the rewards and costs of the promoting orientation to get the selected organization ( LO1; Assessment Criteria 1 . 2)

3. The Dunkin' Doughnut Case: ( LO1; Examination Criteria 1 . 2) For over 50 years, Dunkin' Donuts has offered clients throughout the United States, and around the community, a consistent knowledge – precisely the same donuts, the same coffee, similar store décor – every time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin' Dawgs in addition to the outdated standbys, dedicated customers argue that it's the espresso that sets Dunkin' Donut apart. To hold customers returning, the cycle still relies on the menu that owner Bill Rosenberg crafted more than 50 years ago.

one particular

The company is very concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin' Donut's " Tree-to-Cup” program keep an eye on the improvement of its coffee beans from your farm to the restaurant. The effect? Dunkin Donuts sells more cups of coffee than any other store in the United States – 30 cups of a second, almost one billion cups annually. Building on that success, the corporation plans to more than double its current number of stores, amassing 12-15, 000 franchises by the yr 2015. --

What advertising orientation does Dunkin Donut follow here and how come? Give causes and reason

Learning Outcome/s achieved inside the assignment:

By completing this project successfully, trainees will achieve the following learning outcome: Learning Outcome

LO1 Understand the concept and process of


Evaluation Criteria

1 . 1 clarify the various elements of the promoting


1 ) 2 assess the benefits and costs of a marketing

orientation for a selected organisation

Grading Criteria


The student will be awarded a PASS level if

he achieves almost all assessment requirements


The student will be honored a Worth grade if


The learners proof shows pertaining to:

M1 Discover and apply strategies to find

appropriate alternatives


Students will be awarded a Difference

• powerful judgements have already been made

• complex problems with more than one adjustable

have been discovered

• a powerful approach to study and research has

been used

The scholars evidence shows for:

a couple of

• findings have been arrived at through

synthesis of tips and have been validated

D1 Make use of critical expression to evaluate individual work • the validity of outcomes has been evaluated using and justify valid conclusions

identified criteria

• self-criticism of approach happened

• reasonable improvements have already been proposed

against defined features for success

quality if he/she

Part W.

Assignment Activity / Explanation:

1 . Choose a business which may be one of particular interests to you...

Unit Several Project: Deforestation in the Amazon Essay