Marketing Abercrombe

 Essay on Marketing Abercrombe

Marketing Plan

1 . Mission Statement

" We could committed to offering comfortable and long lasting clothing that appearance good"

Item Concept

The concept of this product is usually to provide the target audience which are men and women between the age ranges of 16 and twenty years old apparel that allows these to be comfortable and casual when still looking stylish and trendy and retaining a sense of a deluxe lifestyle. By just purchasing the things the consumers are embodying the Abercrombie & Fitch motto of " casual luxury". The target industry falls between those age groups because 14 years old is usually when a young adult begins dressing themselves and shopping for themselves, so the natural way they want to gown like various other kids in school, or their older littermates or family. That want to dress as trendy and " cool" as all others later can become a real like for the rand name which makes the spine to school and holiday season the busiest intended for the company because that's if the target market require is at their highest.

installment payments on your SWOT Analysis

An internal strength for the organization would be the production cost. Abercrombie & fitch paris items are typically made beyond the United States, in third world countries in South America and Asian making the price of production a whole lot cheaper than it would be if the items were made in factories in the US using domestic labor.

An extremely large internal weakness would have to be employees and that the fact that most of the company's loss comes from internal theft. Because the workers have access to things like uncensored goods and funds registers it might be a lot easier so they can steal in the company compared to the regular opportunistic shoplifter. One more weakness I feel the company offers would have to always be marketing. Though each store is filled with their own marketing and the usual grey well toned half undressed images Abercrombie and fitch uses to promote the brand they will don't use some other form of marketing. Aside from the billboard that can be seen in the...

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