Hdfc Life Survey
A PROJECT REPORT UPON
" ANALYSIS OF INTEGRATED PROMOTING COMMUNICATION OF SERVICES BY SIMPLY HDFC YOUR LIFE INSURANCEвЂќ
Summer Internship Report
(8nd April 2010 to 8nd June 2010)
Under the Guidance of
JOB GUIDE TEACHERS GUIDE
MR. GAURAV GUPTA PROF. AMARNATH BOSE (Channel development manager, ( PGDM, BIMTECH) HDFC STD. LIFE)
(A report published in incomplete fulfillment with the PGDM course of Birla Commence of supervision Technology. )
SUMMER INTERNSHIPS CERTIFICATE
This is certainly to approve that Ms. VIDHU SHARMA, Roll No . 130, students of PGDM has worked in summer job titled " ANALYSIS OF INTEGRATED MARKETING COMMUNICATION OF SERVICES BY SIMPLY HDFC EXISTENCE INSURANCEвЂќ for HDFC COMMON LIFE following trimester-III in partial completion of the requirement of the program. This is his first work to the best of my personal knowledge.
Particular date: ___________ Unsecured personal ________________ (DR. AMARNATH BOSE)
Occasionally words fall short to show gratitude, the same happened with me during this project. The immense help and support received coming from HDFC REGULAR LIFE overcome me through the project.
My spouse and i express my indebtedness to my job guide Mr. Gaurav Gupta(Channel development Manager) for providing me a chance to work with HDFC STD. LIFESTYLE, DELHI like a Project Trainee (Summer Trainee). My learning has been immeasurable and working under him was a wonderful experience through my Internships.
I are indebted intended for the abundant guidance, knowledge and ideas by Ms. Lakshmi Kapoor (sales development manager) intended for providing enough corporate understanding and aiding me at every step in completing the training efficiently. Also, We take this possibility to express my deep gratitude to all the employees of the business.
I was deeply gratified to Prof. Amarnath Bose (Project Guide) for his earnest skill and valuable efforts. I would personally also like to present my honest thanks to Prof. AK Dey. They have been a continuing source of know-how, information, support and motivation for me through his interesting depth knowledge and reflections.
Finally, I i am also very grateful to my friends who assist in completion of the project. I i am thankful to that particular power that usually inspires myself to take proper step in the journey of success warring.
TABLE OF CONTENTS
CHAPTERPAGE No .
Business Summary 6-7
1 . Introduction 8-11
1 .. 1 Industry to insurance industry(8, 9) 9
1 . 2 Organization Profile 10-11
2 . Aim 12
3 Statement of the problem 13
Importance of the condition 15
5,. Research Strategy 16-19
some. 1 Way of the Problem sixteen
4. a couple of Research Design and style 17
4. 3 Info Collection 18
4. some Sampling Tactics 19
5. Quantative Examination 20-40
a few. 1 Internal...
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