Entreprenuership Charles & Keith

 Essay about Entreprenuership Charles  Keith

Title: The journey of your successful business owner

Assignment subject:

Select a business owner who has experienced measurable achievement with by least one particular venture. The situation involved could be a new business enterprise, a new product or a fresh process however it should signify a significantly new way for the entrepreneur.

Write a short statement about what happened and how this confirms or disconfirms the principles in your book, emphasising:

* The historical background and environmental circumstances that triggered its breakthrough * A description of the approach, attitudes and behaviour for the innovation. * The tactics that were applied and which ones contributed many to the innovation's success.

Phrase Count: two, 439words

Exec summary

This assignment needs a look at a Singaporean business owner, Charles Wong whom together with his brother, Keith, established a well known Singapore brand, Charles & Keith, famous for women's shoes and equipment.

Through this assignment I will look at the gumptiouspioneering, up-and-coming journey of how Charles started with very humble beginnings, simply to grow the chain in an international good brand valued at S$200 million. I will also go through the way Charles & Keith approached their business using the various colleges of thoughts that I believe influenced their business the most. Finally, I will highlight the strategies i believe offered most with their success.

Table of material

1 . Introduction………………………………………………………………………3

2 . Historic Background……………………………………………………………4

3. Approach, Behaviour and Behaviour …………………………………………. ….. 4

4. Strategies that contributed many to the success……………………………….. …. 7

5. Conclusion………………………………………………………………………. 10

6th. References…………………………………………………………………….. …11

1 . Advantages

In this task, I have selected a case analyze of a Singapore entrepreneur, Charles Wong, whom together with his buddy, Keith, established a popular Singapore brand, ‘Charles & Keith', now a global chain appreciated at S$200 million with over 168 franchises globally, known for ladies footwear and accessories.

In this newspaper, I will highlight the trip and gumptiouspioneering, up-and-coming success of Charles & Keith simply by referring to the theories and principles resolved in the textbook. I will begin by giving a traditional background and environmental conditions that led to it is emergence. Subsequent, I will label the theories and procedure that Charles took because an entrepreneur, holding upon his attitudes and behaviour towards business. Finally, I will addresses the tactics that the close friend employed, that we believe added the most with their success.

installment payments on your Historical Background

2 . 1 The beginning

Inside the 1990's in Singapore, there was clearly a period of weak economic system (NWC, 1996). To secure a job was competitive, especially for the Wong friends, who had equally not completed academically well in their ‘O' levels. (SPRING, 2010). The brothers got no choice but to help out in their particular mother's girls shoe store in a residential district for almost five years following the completion of their ‘O' levels and national armed service service.

2 . 2 The chance discovered

During the time he put in working by his mother's shop, Charles learnt a lot about the shoppers. He realized that one end of the marketplace spectrum was dominated simply by imported shoes and boots whilst inadequately made shoes and boots that were found in other community stores prominent the opposite end. There were simply no homegrown brands in the trendy footwear market (middle portion of the market) (‘From dream to reality' 2007).

The main grouses of his customers were that the shoes that were offered were not just costly yet also unbefitting for the Asian foot. In addition , Charles also known that the community ladies had become more excellently conscious. Centered from customer comments, Charles seen that only selling shoes or boots bought from from suppliers suppliers did not provide a number of designs and choices to...

References: 4. 6 Seek capital at the right time

To grow the company's revenue even further, the friends sold a 20 percent share to Louis Vuitton Moet Hennessey (LVMH) for over S$30 million (Sim, 2009)

Kurato, 2009, Entrepreneurship; Theory, Process, Practice, 8th Edition, South-Western, Builder

Project How Iim Students Improve Their Job Essay

News